| INMEDIACIÓN A LA CULTURA DE LA PREVENCIÓN Y LA COMUNICACIÓN EN CRISIS, A TRAVÉS DE SUS RESPONSABLES. ESTUDIO DE CASO EN SAN LUIS POTOSÃ, MÉXICO |
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por Ramírez Tristán, Claudia
Universidad Autónoma de San Luis Potosí
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Ramírez Tristán, Claudia - Gabino Campos, MarÃa A. - MartÃnez Solana, MarÃa Yolanda (29-12-2013). INMEDIACIÓN A LA CULTURA DE LA PREVENCIÓN Y LA COMUNICACIÓN EN CRISIS, A TRAVÉS DE SUS RESPONSABLES. ESTUDIO DE CASO EN SAN LUIS POTOSÍ, MÉXICO.
REDMARKA -
Año VI, Número 11, V1, pp.5-16
ISSN 1852-2300
URL del Documento : https://cienciared.com.ar/ra/doc.php?n=1828
URL de la Revista : https://redmarka.net
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Documento Completo
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RESUMEN:
Think of crisis is not
desirable for anyone imagined, because the crisis is instability and change,
which creates uncertainty priority. Uncertainty which humans away because the
smooth stable life is desirable, but in recent decades globalization and
technological transformation are causing the change is incorporated as part of
life and it is not an exception.
Therefore it is necessary to
know the concept of communication in general, the culture of prevention, and
crisis communication in particular and the agents responsible for this
government and educational consulting San
Luis Potosi, Mexico
are taken, for if exist or not a culture of prevention. To do this, focused on
looking for a powerful exploratory interviews were used. The first results
provide weak culture of prevention and crisis communication in the studied
instances.
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| PALABRAS CLAVE: Crisis informativa, Comunicación en crisis, Cultura de la prevención. |
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ABSTRACT:
Think of crisis is not
desirable for anyone imagined, because the crisis is instability and change,
which creates uncertainty priority. Uncertainty which humans away because the
smooth stable life is desirable, but in recent decades globalization and
technological transformation are causing the change is incorporated as part of
life and it is not an exception.
Therefore it is necessary to
know the concept of communication in general, the culture of prevention, and
crisis communication in particular and the agents responsible for this
government and educational consulting San
Luis Potosi, Mexico
are taken, for if exist or not a culture of prevention. To do this, focused on
looking for a powerful exploratory interviews were used. The first results
provide weak culture of prevention and crisis communication in the studied
instances.
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| KEYWORDS: Information Crisis, Crisis Communication, Prevention Culture. |
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