Publicado el 05-04-2007 / Edición Nº 6 / Año IV

 














CONTRATO PSICOLÓGICO. UM CONCEITO CHAVE PARA AS NOVAS ESTRATÉGIAS ORGANIZACIONAIS
por Vieira, Vítor
LPX Consultoria Estratégica, Lda
Vieira, Vítor (05-04-2007). CONTRATO PSICOLÓGICO. UM CONCEITO CHAVE PARA AS NOVAS ESTRATÉGIAS ORGANIZACIONAIS.
HOLOGRAMATICA - Facultad de Ciencias Sociales UNLZ
Año IV, Número 6, V3, pp.73-82
ISSN 1668-5024
URL del Documento : https://cienciared.com.ar/ra/doc.php?n=552
URL de la Revista : https://www.hologramatica.com.ar
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PALABRAS CLAVE: Contrato Psicológico, Comunicação Estratégica, Direcção Comunicativa Estraté
ABSTRACT:

The goal of this study is to contribute for a deepening and more operative basis of the Organizational Communication Management Model (Alberto Pérez, 2001), root for the Strategical Directive Management, through the integration of the Psychological Contract concept, developed in the area of the Psychology of Organizations.

This concept, presented by Rousseau (1989; 1995), for the first time, assumes a non-formal contract existence and shows the way in which this kind of contracts it conditions the organizational relations (and, for consequence, the corporative comunicacional space).

Any organizational management strategy, today and in the future, will have to incorporate communication, uncertainty and complexity, for which the Psychological Contract contributes strongly and on which also it depends.

KEYWORDS: Psychological contract, Strategic Communication, Strategic Communication Direction

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ISSN 1668-5024
URL del Documento:
https://cienciared.com.ar/ra/doc.php?n=552

URL de la Revista:
https://www.hologramatica.com.ar

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ISSN 1668-5024

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